There are over 1.5 billion websites on the world wide web today. Every day, hour, minute, and even second, their number increases several times more. Some sites are inactive, while others are used every day, and people cannot imagine their life without them. Although there are already many websites and the competition between them is vast, people still want to create something of their own and introduce new ideas to the world. And the main question is how to make website design so that people will like to use it every day?

This article helps you understand how to create…


Color does not add a pleasant quality to design — it reinforces it.
Pierre Bonnard

Any web or app design is about creating an aesthetically pleasant and functional product that would satisfy all users’ needs (or solve their problems). Color choice has always been one of the main ingredients of carefully elaborated UI design. It can have a considerable impact on how customers see your business.

Indeed, color is the first thing that the user sees interacting with the product, and only after that, they see text and pictures. When the right color palette is combined with readable text and…


Designing an app or website, you always have to face the fact that you will need to choose design language systems. You need to decide for yourself what it will be — flat or material design. Confrontation and competition between these two systems have always existed for many years in the future. And today, in this article, let’s uncover the topic of the difference between flat design and material design, what these two concepts are in general, how they work, and which one is better to choose.

What is a flat design

Some people often wonder how many differences these two design styles have. But…


Did you know that 4.4 billion internet users do for 6½ hours each day online? Hours spent on using the Internet are increasing every day. At the same time, the number of various applications and websites that are widely used on multiple gadgets, laptops, and smartphones is also growing. The main question is how to make your website look attractive on all devices no matter what the client is using: a laptop, computer, tablet, or phone?

Responsive web design is one of the most important components of Gapsy Studio websites. Below, we will describe what responsive web design is, show…


Do you know that the amount of global mobile app downloads reached 204 billion in 2019? For comparison, in 2016, this number was 140.7 billion. The mobile application market is growing very actively and competition between apps is just unimaginably vast. If you want your application to be popular among users, it shouldn’t only be technically developed and have an attractive design but, first of all, it has to solve your potential users’ problems.

When you decide to create a mobile application design for your business, you need a functional design which is aesthetically beautiful at the same time. Creating…


What are Design Standards and How They Work

Creating a website design you need to remember that certain patterns or web design rules have been already developed. This is important primarily for new designers or those who have decided to create a site for the first time.

According to Google’s study, it only takes 50 milliseconds (that’s 0.05 seconds) for visitors to form a first impression of your website. Sad statistics, isn’t it?

The first and main goal of the designer is to make a person hold their eyes and stay on the page for further actions. Users can quickly rate anything based solely on emotional reactions and…


Life in the 21st century is hard to imagine without shopping online. It has become a habit for all of us. However, with such a huge competition, you should always keep your eyes on the ball. To stand out from thousands of competitors, sell more, and make customers loyal, we have prepared the top 8 UI/UX tips for your ecommerce web design product.

#1 Mobile-first approach

More than 52% of all website traffic worldwide was carried out through mobile devices in 2018. It means users shop more through mobile devices than by PCs.

The “mobile-first” is a site development approach that starts with…


It’s no secret that a high-quality UX and UI design directly affects your potential customers’ satisfaction and income if your customers are pleased and purchase your product or services. Once your users’ expectations are not met, you get a low conversion rate and a high bounce rate. When facing such a problem, you need a UX audit to help you identify the problems and weaknesses of your website/application and find solutions.

In this article, we share our concise guide on how to conduct a UX audit in the right way and don’t let your app or website fail.

Who should do a UX audit, and when?

UX audit…


If you ever ask yourself why users don’t subscribe to your product, or why they don’t understand how to use it, or why, for example, users don’t complete their actions, then you’re likely to have missed a very important step in creating your product — user experience (UX) audit. In this article, we talk about everything concerning UX audit, so don’t miss reading it!

What is UX audit?

A user experience audit is an expert evaluation of how your potential clients interact with your website or application. A UX designer identifies interface flaws in the visual design and issues with UX logic based on…


The app or site’s first experience plays a crucial role in creating the overall impression. Convenient and functional user experience design will make users stay and continue using a product. If UX is badly created, users will simply go to competitors.

So, why is UX design so crucial for creating a functional and suitable design for a website or an app? Let’s find out!

What is UX design

User experience design is a multifaceted concept that includes many disciplines: interactive map, information architecture, visual design, readable text, interface responsiveness, usability, and interaction between a person and your product. …

Gapsy Studio

Gapsy Studio is one of the leading UI/UX agencies. We focus on: mobile and web design and development, branding and animation.

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